Professional Bull Riders (PBR)

PBR is all about grit, risk, and bulls.

PBR has all the tools to make an exciting brand even more exciting - photography, established fanbase, a large following. There was a LOT going on in this brand when the client came to us. It was up to my team to take what they had and shake it up, spit it out, and take the ride.

We pulled their attitude and humor to the forefront of this direction. Our goal was to attract new audiences that the brand didn’t quite know how to reach yet. Younger and more diverse. We also wanted to celebrate the dedicated fans that respected the tradition of the sport. With witty lines, dynamic designs, and lots of noise - Take the Ride was born. And the client decided to go with it!