LUIGI’S Real Italian Ice
LUIGI’S Real Italian Ice is a renown family brand with many loyal consumers spanning across generations.
They wanted our team to elevate the brand while emphasizing the aspects of LUIGI’S that makes them stand out as a novelty product - REAL fruit flavors, no allergens, no fat, and no high-fructose corn syrup.
These qualities alone have propelled LUIGI’S above all other competitors - but we wanted to bring their true personality out and create a memorable brand that represented the realness of the product.
Art Direction
Brand Design
Illustration
Digital & Print
Through illustrations and hand-lettering, we leaned into the playful spirit of LUIGI’S. We added bright pops of color, expressive photography, unique characters, and bold fonts to their brand that brought a youthful yet nostalgic touch to LUIGI’S that we knew both old and new consumers would love.
It’s simple, it’s real - and that’s what makes LUIGI’S Real Italian Ice so good!